Nick Marrett – Founder & CEO

The worst thing you could say about Nick’s career is it sounds like a clichéd TV commercial. He didn’t exactly start out in dispatch, but he wasn’t much higher. And in less than ten years rose to become CEO of Batey, the most recognized and awarded independent advertising agency in Asia-Pacific.

During this time, Nick honed his marketing skills on some of the world's greatest brands. He played a key role in developing global and regional strategies for brands such as Singapore Airlines, Singapore Tourist Board, Mercedes-Benz, StarHub, OCBC, and many others.

Nick has worked in both North and South Asia, has extensive experience of markets across the region, and has been involved in many worldwide and pan-regional marketing projects in sectors as diverse as telecommunications, finance and banking, insurance, automotive, hotels, tourism and airlines.

But anyone who knows Nick will tell you that his entrepreneurial instincts are never far from the surface, and that what excites him most is not the power at the top, but the power of ideas and their potential to transform our lives.

Determined to forge his own brand and create something unique in the market place, Nick founded Octtane in January 2004. His vision for Octtane is to be a company that lives and breathes ideas and then transforms those ideas into world-beating commercial ventures.

As anyone who knows him personally will confirm Nick is incredibly affable, approachable and down to earth. He likes a laugh and possesses a legendary unflappability. As one colleague once joked. ‘One of the very few people you will meet who would betray no panic upon being informed that his pants were on fire. He'd just make a note of it.’

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